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Online Professional Digital Marketing Course

Learn social media marketing strategies

Industry-recognized certification

Hands-on projects and real-world case studies

Flexible online learning

Internship

Check Your Eligibility!

Get personalized career guidance

Get personalized career guidance

Schedule a 30-minute expert call

Schedule a 30-minute expert call

Discover your upskilling path

Discover your upskilling path

No strings attached—explore your career options with expert advice!

Domain Specialization

SEO

SEO

SEM

SEM

SMM

SMM

Content

Content

Analytics

Analytics

Leads

Leads

Career Prospects

 Digital Marketing Executive

Digital Marketing Executive

SEO Analyst

SEO Analyst

Social Media Manager

Social Media Manager

Content Marketing Specialist

Content Marketing Specialist

 PPC Campaign Manager

PPC Campaign Manager

Email Marketing Executive

Email Marketing Executive

Digital Strategist

Digital Strategist

Assured Job Assistance

8-10 Interview Calls

8-10 Interview Calls

Learn More
Resume Building Session

Resume Building Session

Learn More
LinkedIn Profile Review

LinkedIn Profile Review

Learn More

Upcoming Class Schedule

Beginning June 2025

6 PM - 9 PM

Duration

120-Hours

Mode

Online

Format

Hands-On Live Training

Suited For

Graduates & Working Professionals

Total Weeks

4 Weeks

Total Sessions

6 Sessions

Instructor

Sowmya S

Sowmya S

Subject Matter Expert-Digital Marketing

Why make your career in Digital Marketing?

With the global e-commerce wave surging, digital marketing is no longer optional- it can make or break marketing campaigns. And Dubai, with its super-diverse economy, is just the market to make your mark with creativity and campaigns that catch popular imagination.

Website & Conversion Mastery

Build the face and voice of crowd-favorite brands with WordPress websites and help convert visitors into loyal customers for life

Strategic Marketing Expertise

Channel your love for social media into a career creating trendy digital content, driving engagement across platforms, and boosting market growth.

AI-Powered Marketing Skills

Amplify your imaginative campaign ideas and smarten routine marketing with AI tools, making for a career that is anything but monotonous.

Begin your Digital Marketing journey with us

Industry-Relevant Curriculum

Industry-Relevant Curriculum

Master SEO, SMM, content management systems, and other key Digital Marketing concepts aligned with today’s digital trends.

Career Advantage

Career Advantage

Tap into Dubai’s booming digital sector with in-demand marketing skills and comprehensive career support.

Hands-On Training

Hands-On Training

Work with the experts on real-time campaigns and tools for a job-ready experience.

Industry-Relevant Curriculum

Industry-Relevant Curriculum

Master SEO, social media, WordPress, and AI tools aligned with today’s digital trends.

Career Growth Opportunities

Career Growth Opportunities

Tap into Dubai’s booming digital sector with in-demand marketing skills.

Practical, Hands-On Learning

Practical, Hands-On Learning

Work on real-time campaigns and tools for a job-ready experience.

Snapshot of our Digital Marketing course for Dubai

200+ Hours of Live Sessions

180+ Hours of Project

180+ Hours of Self-Practice

25+ Aptitude Tests

EPIC Learning

Adaptive LMS

Soft Skills Training

Ongoing Career Support

Flexible EMI Plans

Digital Marketing Course Modules

Master industry-relevant tools and strategies to thrive in the fast-evolving digital marketing landscape. Our immersive curriculum empowers you with real-world marketing skills across platforms, tools, and customer touchpoints.

Module 1: Introduction to Digital Marketing
Module 1

Overview

Understand the core concepts, platforms, and trends shaping today’s digital landscape. This module sets the foundation for strategic digital engagement.

Key Topics Covered:

Digital Marketing Ecosystem & Channels

Key Metrics & Digital Trends

Digital Tools & Career Pathways

Outcomes:

Grasp the scope and impact of digital marketing

Identify the right channels for specific goals

Understand industry expectations and opportunities

Module 2

Overview

Build a brand that stands out in the crowded digital space. Learn how to craft strategic goals and align your online identity for maximum impact.

Key Topics Covered:

Setting Digital Goals & KPIs

Brand Identity Creation

Storytelling & Positioning Strategies

Outcomes:

Create a compelling online brand

Set SMART marketing goals

Align branding with audience expectations

Module 3

Overview

Develop functional, user-friendly websites using WordPress. Learn how to integrate features that drive engagement and conversions.

Key Topics Covered:

CMS Basics & WordPress Installation

Theme Customization & Plugins

E-commerce & Website Optimization

Outcomes:

Build and manage WordPress websites

Add functionality with plugins

Optimize performance for better UX

Module 4

Overview

Learn to improve search engine rankings and drive organic traffic. Get hands-on with powerful tools and white-hat SEO strategies.

Key Topics Covered:

SEO Fundamentals & Algorithms

Keyword Research (SEMrush, Google Keyword Planner)

On-Page & Off-Page Optimization

Link Building & Technical SEO

Outcomes:

Create SEO-friendly websites and content

Increase organic visibility and traffic

Analyze and improve search rankings

Module 5

Overview

Master Google Ads and paid search techniques to run high-ROI campaigns and drive measurable results.

Key Topics Covered:

Google Ads Platform & Campaign Types

Keyword Bidding & Ad Copywriting

Campaign Optimization & A/B Testing

Outcomes:

Create and manage paid ad campaigns

Improve ad performance with testing

Analyze and optimize for higher ROI

Module 6

Overview

Build powerful brand presence on platforms like Facebook, Instagram, and LinkedIn. Leverage paid ads, influencers, and trends to expand reach.

Key Topics Covered:

Social Media Strategy & Planning

Content Calendar & Engagement Tactics

Ads Management and Influencer Collaboration

Outcomes:

Design effective social media campaigns

Engage audiences with creative content

Utilize paid ads to boost visibility

Optional Add-On

Overview

Apply everything you’ve learned to a real-world marketing challenge. Create a campaign plan, build assets, track performance, and present your digital strategy.

Outcomes:

Portfolio-ready digital marketing project

Hands-on experience with tools and platforms

Enhanced confidence and job readiness

Module 7

Overview

Craft persuasive content that resonates with your target audience. Learn copywriting techniques and content distribution best practices.

Key Topics Covered:

Audience Persona & Content Funnel

SEO Writing Techniques

Blog Posts, Emails, Ads & Landing Pages

Content Distribution Strategies

Outcomes:

Write impactful and SEO-optimized content

Use storytelling to boost brand engagement

Deliver content across platforms effectively

Module 8

Overview

Design, segment, and automate email campaigns that drive engagement and retention using industry tools.

Key Topics Covered:

Email Campaign Design (Mailchimp)

List Segmentation & Personalization

A/B Testing & Deliverability Best Practices

Outcomes:

Build targeted email campaigns

Improve open and click-through rates

Analyze campaign performance effectively

Module 9

Overview

Make smarter decisions using digital analytics. Learn to track, measure, and improve campaigns with Google Analytics and more.

Key Topics Covered:

Google Analytics 4 (GA4) Overview

Metrics, Dimensions & Reports

Conversion Tracking & Attribution Models

Outcomes:

Measure key performance metrics

Gain actionable insights from data

Improve marketing decisions with analytics

Module 10

Overview

Build and grow an online store while mastering techniques to optimize conversion rates and user experience.

Key Topics Covered:

E-Commerce Platforms & Store Setup

UX Design for Conversion

CRO Techniques & Funnel Optimization

Outcomes:

Launch and manage e-commerce sites

Enhance customer journey for higher sales

Apply CRO techniques to boost performance

Module 11

Overview

Leverage the power of video to connect with audiences. Learn to create, optimize, and monetize content on YouTube.

Key Topics Covered:

Video Production Basics

YouTube Channel Optimization

SEO for Videos & Ad Campaigns

Outcomes:

Produce professional video content

Run targeted YouTube ads

Monetize videos and grow subscribers

Module 12

Overview

Stay ahead of the curve by exploring emerging technologies and ethical marketing trends shaping the future of digital marketing.

Key Topics Covered:

AI & Automation in Marketing

Voice Search, AR/VR & Chatbots

Ethical, Green & Inclusive Marketing

Outcomes:

Understand and apply futuristic tools

Build sustainable and ethical campaigns

Adapt to evolving digital trends

Industry Tools

Train on industry-standard tools favored by leading digital marketers across the UAE.

WordPress

SEMrush

Google Keyword Planner

Google Ads

Mailchimp

GA4

Learn with Hands-On Digital Marketing Projects

Work on a range of live projects for a portfolio that fully reflects your Digital Marketing skills, capabilities, and proficiencies.

Self-Assessment

Test and apply your digital marketing skills with quizzes and hands-on projects. Track your progress prepare to excel in certification.

Digital Marketing Course - Outcomes

Stay Updated

Keep up with the biggest trends and master high ROI skills in Digital Marketing for a strong competitive edge in the job market.

Create a Strong Portfolio

Showcase the full range of your Digital Marketing skills with a professional-grade portfolio that no employer can ignore.

Intern with Leading Companies

Win a month-long internship with the top agencies and experience the life of a pro Digital Marketer.

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Unlock Career Growth

Boost your prospects of landing premium roles in Digital Marketing with your course completion certificate and other add-on credentials.

Become a Certified Digital Marketer

Showcase your Digital Marketing expertise with an industry-recognized professional certification. Share it on LinkedIn and other professional networks to unlock brand-new career opportunities.

Frequently Asked Questions

There are many ways to learn Digital Marketing online. If you are looking for an easy, structured approach with hands-on training, our certificate program is a great way to start.

A certification will signal your expertise to potential employers. Our course comes with industry-recognized certifications for an extra edge in the job market.

 Absolutely! Our certification prepares you for roles in SEO, social media, content marketing, and more.

Beginners, students, and professionals wanting to upskill, switch careers, or start online businesses can be a part of this boot camp.

Yes, you will learn all the fundamentals in SEO like keyword research, on-page SEO, and link building to start confidently.

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Schedule your call today. We're here to help and answer any queries you might have.

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